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SMS Short Code numbers, also known as Short Codes are special numbers, shorter than a full telephone number, which can be used to request information, register an enquiry, and make a donation to charity. They are used to capture content information displayed on all forms of print advertising, television and radio, on outdoor media, promotional literature, point of sale goods, direct mail and on fleet vehicles.
They are designed to be shorter and more memorable than a standard telephone number. They also reply back to the consumer with your message or content within a matter of seconds.
Short Code SMS numbers have a number of advantages over traditional advertising and marketing methods and countless applications..
SMS Short Codes are more memorable than long phone numbers and web sites
Quickly generate hot sales leads; enquiries come from interested customers.
Short Codes engage prospects at the point of display, allowing you to establish a relationship with your potential customer ahead of the competition.
They are an effective and immediate call to action; your prospect can respond before the moment has passed. SMS provides an instant response round the clock.
Capture consumer data; you instantly receive the customer’s mobile number – we automatically email you this. You can build on the initial enquiry and this information can be used for future permission-based marketing campaigns.
Short Codes are particularly effective in conjunction with special offers and promotions. They are viral: people forward mobile messages.
Measure your marketing campaigns accurately and immediately. The success of a local or national advertising campaign can be measured and expanded or discontinued accordingly. Use different ‘Keywords’ for different marketing activities.
SMS (text) is the channel of choice for millions of consumers.
Dedicated SMS Short Code
A dedicated short code enables you to receive all messages sent to that short code. It removes the need for the sender to include a keyword and is ideal for long term campaigns.
Using dedicated common short codes, companies are building CRM programs with a wide range of SMS texting tactics:
Retailers offer customers instant access to discounts, offers and sales information
Financial services companies provide customers with immediate access to account information, alerts and notifications
Media and advertising companies support promotional campaigns with incentives, coupons and contests
Healthcare providers and pharmacies support customer engagement and improve ROI using appointment and prescription refill reminders
Whether you are using SMS marketing to build customer relationships through information sharing, education, incentives or notifications, a dedicated SMS code gives you greater control and flexibility versus a shared code. After all, you own the code and have total freedom in making best use of it.
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SMS Short Code (Shared Code)
If you're just starting out with SMS marketing, you'll probably be using a shared short code to send your mobile messages. A shared short code differs from a dedicated short code in that it's shared number; multiple businesses are using that same number to send marketing messages. This means you need to take care to identify your business in your messages.
For a growing business or small organizations we advice you start with shared code and migrate to dedicated with time
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